Alain du Monde and co-host Jeannie present the most carbon efficient television show of the 1960s from inside Stella Artois’ new lightweight bottle.
Le CO2eux Soireé
Présenté par Stella Artois
Le CO2eux Soireé is a four part variety show created to launch Stella Artois’ new lightweight bottle, which contains less glass and therefore produces less CO2 emissions.
A follow-up to last years’ Recyclage de Luxe Show (see notes below), the CO2eux Soireé is also inspired by 1960s television programmes and is aired ‘live’ from inside the new bottle. Broadcast directly from 1963, the show features the ‘first ever music video’ - of Marina and the Diamonds’ hit single I Am Not a Robot - alongside a live set from The Mystery Jets, performing their yet to be released single Dreaming of Another World.
The show has been created by creative agency Mother and is supported with press and outdoor activity as well as an on-pack promotion. All four episodes will be available to view at http://www.facebook.com/co2euxsoiree
Le Recyclage de Luxe Show
Le CO2eux Soireé is a more intimate version of Stella Artois’ Recyclage de Luxe show, launched last autumn. The show was presented by avant-garde, eco-chic personality Alain du Monde who also co-hosts Le CO2eux Soireé. It featured Florence and the Machine alongside several eccentric guests who shared fascinating tips on how to please Mother Nature - the show’s muse – whilst maintaining a chic lifestyle.
Stella Artois Small Steps
Stella Artois believes many small green steps help make a big difference. Their new bottles not only contain less glass but are made of 75% recycled glass; their cans are made from 50% recycled aluminium; the corrugated packaging we use for our packs is made out of 100% recycled paper and our cardboard packaging is certified compostable. Over the coming years, the brand will continue to produce pioneering eco innovations, taking small steps towards improving the environment.Added:02 Jun 2010 @ 08:45